Writing

Business lessons and metrics that stand up in the real world.

Short essays on project tradeoffs, analytics craft, and the metrics that keep teams honest.

Business Metrics 2026-04-06

Databricks and Betting Analysis - Part 1

Building a betting analytics foundation in Databricks

A first pass at betting-product analytics in Databricks, using synthetic data to model growth, engagement, monetization, and user behavior in a simple dashboard.

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Business Lessons 2026-02-09

The MVP Approach to Analytics Reporting

Building feedback into reporting from the start

Applying MVP principles to analytics reporting helps teams release useful dashboards early, learn from stakeholder behavior, and avoid overbuilding low-value outputs.

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Business Lessons 2026-01-21

The Iron Triangle

A real dashboard story about how adding scope forces tradeoffs on time or resources, and why quality often takes the hit when everything else is fixed.

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